SellerProfitGuide research

Amazon FBA Deal Analysis: Check a Lead Before Buying

A UK-focused checklist for assessing an online-arbitrage lead before spending money.

Identity and condition

Confirm the exact product, pack size, condition, EAN or ASIN and whether the listing represents the same item.

Demand and competition

Review price history, sales-rank context, offer count, Buy Box behaviour, Amazon presence and likely sell-through. Historical data is evidence, not a forecast.

Costs and VAT

Use current fee assumptions, landed cost, VAT treatment, prep, inbound freight, storage, returns and advertising.

Account and product risk

Check IP, Hazmat, category approval, brand restrictions, expiry dates and any documentation required before buying.

Decision record

Save the source URL, screenshots where permitted, prices, assumptions, expected ROI, maximum buy price and recheck date.